AI Insights · Timothy · January 2022
Top 5 Beauty Retail Apps Performance in Kenya Q4 2021
Analyzing the performance of the top 5 beauty retail applications on a unified platform in Kenya during Q4 2021 reveals varied trends in downloads and active users.
During the fourth quarter of 2021, the top five beauty retail applications in Kenya experienced diverse performance trends in terms of downloads and active users. Here’s a closer look at the data from Sensor Tower:
SUGAR Cosmetics: Shop Makeup saw its weekly downloads fluctuate, starting at 253 in late September and dropping to single digits by the end of December. Weekly active users also decreased from 294 to 84 over the same period.
Nykaa - Beauty Shopping App had a more stable number of weekly active users, ranging from 1.5K to 1.2K. However, its weekly downloads peaked at 120 in late September and fell significantly to single digits in December.
Juicy Chemistry experienced a notable decrease in weekly downloads, starting at 306 in late September and dropping to 32 by mid-October.
Representante Eudora had a consistent decline in weekly active users from 172 to 66 throughout the quarter. Weekly downloads also showed a downward trend, starting at 148 and ending at 39.
VPerfumes- Buy Perfumes had relatively low weekly downloads, beginning at 70 in late September and dropping to single digits by the end of December.
For more detailed insights and data, visit Sensor Tower.
